Not many people realize that traditional marketing is in trouble. As everyone will agree, consumers’ loyalty has a crucial role in any business development. However, companies find it difficult to reach customers effectively. Even their tools fail to do that. In this era, consumers rely on their smartphone to look for any information including look for where to go to buy something or get particular services. Using mobile phones is the most convenient way to get endless information. That is why MobileBridge is trying to incorporate mobile app based platform to target the right costumes effectively. This can be done through the use of an advanced data combination and mobile chats that become the feature of the app.
[infobox style=”alert-success”]About the Platform[/infobox]
MobileBridge provides solutions to existing problems in global marketing by revolutionizing the way companies manage their relationships with their clients. They create the Momentum Token that will be used by companies to reward their clients and engaged them closer to the business. In return, consumers give the company data insights and attention to the business. Consumers are given full control over their private data. This cooperation will result in mutually driven relation that benefits both parties in a way they can perceive the value they deserve.
In other words, nowadays consumers can get their own crypto tokens by promoting the companies they like. The token can be redeemed at any time via a company reward program. It can be exchanged into any currency as the consumers desire including fiat money.
[infobox style=”alert-success”]The Team[/infobox]
The project was imitated by some founders. One of the is Kees who have more than 10 years’ experience in world-class level e-commerce business especially in developing products and digital business solutions and strategies. The other founder is Eyal Oster who is also the president of Momentum. He has worked for more than 20 years in startups. His expertise is in digital marketing. Meanwhile, the chairman of Momentum is Ariel Luedi who is one of the top technology leaders in the UK. Before joining the Momentum team, he was the CEO of Hybrids. BroadVision, Oracle and other companies.
In planning, working on the project, and developing it, the founders are helped by team members with a proven track record. The team consists of blockchain expert, business developers, and entrepreneurs. All of them have many years of experiences in the related field. In addition, there is the board of advisors who are the specialists of crypto, marketing, finance, and technology. In total, Momentum has 18 experts mastering technology primarily in smart contracts development and blockchain technology that are the bases of the platform. They come from 12 different countries with different background, culture, and experience.
[infobox style=”alert-success”]The Project Roadmap[/infobox]
The roadmap started at the beginning of 2018 where the company was developing POC and infrastructure. In the mid of 2018, the team will focus on preparing the blockchain to store users’ profile followed by planning reward token storage. During 2018, the company will also focus on the establishment of the Minimum Viable Product (MVP). The token alliance will be done at the beginning of 2019 followed by conducting loyalty programs. Finally, in 2020, it is planned that the company will promote the store and assets. However, the progress of the project cannot be separated from the outcome of the token sale event.
[infobox style=”alert-success”]The ICO Token Sale Timeline[/infobox]
There will be 1 billion tokens in total supplied for the token sale event. Half of them will be supplied during ICO. One token cost €0.10. The sales will be carried on in some stages. It started with private sale intended for friends and family in February and will finish on 23 March 2018. Then, from 23 March to 23 April, the private sale for accredited investors will be conducted. Meanwhile, the public sale is scheduled on 26 April 2018 and it will end when the hard-cap is achieved or maximally until 26 May 2018. That’s the timeline of ICO sale.
In order to be able to start the blockchain project, the team set €2.5M soft-cap for the sale. Meanwhile, the hard cap is set to be €42M. With this amount of hard cap, the company is able to realize their plan as set out in their roadmap. The remaining tokens which are not sold in the sale period will be destroyed.
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